| Description: | A promotional item is the most direct marketing tool available that is not only a physical item it has the ability to show your logo, advertise your message and create goodwill. At the same time a well chosen promotional product will create a positive memory for the end user every time they use the product. Unlike a TV add, radio or outdoor posters that have a very high cost, they are also a gunshot approach and once gone have little residual effect. A promo item will keep on advertising long after it has been received and your return on investment is extremely high due to the fact that a branded give away is usually quite cheap compared to what business it can create. Everyone loves to receive a gift even if the value is quite small. Promotional merchandise can also compliment all other types of advertising where the end customer is re-enforced with a product that keeps the message and company logo in front of your current customer or potential customer. Marketing is something that needs to be an ongoing process and when times are tough, that is when marketing is even more important ....you ask why.?...the answer is simple....take a greater market share during the tougher times when possibly your competition are not spending on advertising and maintain your sales with the increased sales even if your potential market has shrunk. As a starting point the cheaper give aways are always a good start with a low entry cost and are great branded items that you can mail out such as mouse pads, magnets, business card phone holders, pens, chargers and so much more |
